A game-changing content platform to inspire a new generation.

Much-loved television personality and environmentalist Jamie Durie is on a mission to inspire people around the world to make their homes and their lives more sustainable, in turn safeguarding the planet for future generations.

“Now is the time for all of us to truly begin putting into action all that’s available to us to heal and protect the future of our planet”

Jamie Durie OAM, 2019

Jamie Durie’s Groundswell is a revolutionary content project that will change the way people connect with global environmental issues. Distributed across multiple digital platforms, it will celebrate the great people, ideas and innovations in Australia and around the world, and inspire viewers to make sustainable choices in their lives.

Groundswell is a direct response to the apathy and disinterest of traditional media outlets to the extensive work being done around the world to find better ways for humans to exist on planet earth. Jamie Durie’s Groundswell will also look at what corporations and industry are doing to change the planet for the better, including energy projects, architecture, agriculture and healthcare.

These stories will help people realise that their desire for sustainable change is shared by people all over the world.